Victorian State Government

Tourism and Events Information for Victoria’s tourism industry

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• Home
• About
  • Value of tourism to the economy
  • Industry partners
  • Visitor Economy Recovery and Reform Plan
  • Experience Victoria 2033
  • Plan a trip with Visit Victoria
• News
  • New campaign to reveal the High Country’s best-kept secrets
  • New forecasts show international tourism on a strong recovery path
  • Visitor Servicing Fund recipients to deliver innovative projects
  • First Peoples sculptures to lead the upgrade of Wadawurrung Cultural Precinct
  • Ballarat’s newest bars take a head seat during Melbourne Food and Wine Festival
  • Itinerant Spirits opens up at The Goods Shed
  • Victorian tourism continues to bounce back with record spend
  • Melbourne’s Grand Final week festivities a hit
  • Celebrating World Tourism Day with green investments in Victoria
  • Puffing Billy Running Festival adds steam to local tourism
  • Father’s Day car show revs up St Kilda
  • New program to grow and upskill our tourism workforce
  • Raptor rehab centre opens at Healesville Sanctuary
  • LaunchVic Victorian Innovation Mission inspires collaboration
  • Chelsea Australian Garden at Olinda is now open
  • Shaking off ticket scalpers in Victoria
  • New record highs in Victorian tourism spend
  • Wycheproof wetlands to showcase nature-based tourism
  • New strategic plan to boost Victoria’s visitor economy
  • Promoting Victoria with new grant program for visitor information tools
  • 2022 Qantas Australian Tourism Awards
  • Kinglake Brewery and trail set to lure more visitors
  • Maryborough set to receive new First Peoples interpretive garden
  • Making the Murray River accessible for more Victorians
  • Event success comes to Melbourne’s suburbs
  • Victorian Tourism Awards 2022
• Grants and support
  • Why invest in Victorian tourism
  • Tourism project facilitation
  • Visitor Servicing Fund
  • Investment tools and templates
  • Small and Medium Events Program
  • Success stories
    • All Saints revamp elevating the foodie experience
    • Budj Bim Cultural Landscape: Growing tourism at the world heritage site in our own backyard
    • Central Goldfields Art Gallery
    • Discover traditional stories at the Port of Echuca
    • Warracknabeal’s historic courthouse reborn as arts hub
    • Victoria’s largest conservation sanctuary takes shape
• Business information
  • Starting out
    • Tourism business basics
    • Starting a tourism business
    • Starting a tourism attraction
    • Starting a touring business
    • Starting an accommodation business
  • Marketing
    • Marketing your tourism business
    • Packaging, wholesaling and commissions
  • Business support
    • Workforce support
    • Green your tourism business
    • First Nations tourism
  • Crisis management guide
    • Assess risks
      • Risks and crises
      • Preparing your business for fires
      • Managing risk
    • Plan and prepare
      • Prepare
      • Crisis essentials checklist
      • Business continuity plan
      • Your finances
      • Protect your investments
      • Emergency planning
      • Booking cancellations
    • Respond
      • First 24 hours
      • Days 2 to 14
    • Recover
      • Recovering from a crisis
      • Managing stress
      • Developing and revising plans
      • Resources for support and advice
      • Exiting your business
      • Managing staff after a crisis
  • Accessible tourism
  • Tourism road signage
• Research and insights
  • Research overview
  • Domestic research
  • International research
  • Regional research
  • Economic data
  • Other research
• Copyright
• Privacy
• Disclaimer
• Accessibility

Page last updated: 28 Aug 2023

We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.