Who we work with
We work in close partnership with the tourism industry including:
- individual operators
- local government
- the Australian Government
- airlines
- major accommodation chains
- Traditional Owners Corporations
- communities
- the wider travel sector.
Industry entities
We provide governance and strategic support for major Victorian tourism entities. Our responsibility is to oversee and manage the government’s relationship with these entities.
We work with them to deliver strategic objectives so that they can contribute to Victoria’s visitor economy. These organisations play a role in positioning Victoria as a world-leading tourism destination.
Tourism and Events entities
Victoria's regional tourism network
The Victorian regional tourism network is made up of regional tourism organisations. Each coordinates local efforts to support tourism growth within their region.
We work closely with the network to gather insights direct from industry. This informs the development of policy, guides investment, and training and advice directly to operators.
The Regional Tourism Boards also work with us to help with crises preparedness and recovery.
Regional Tourism Boards
- Daylesford Macedon Tourism
- Destination Gippsland
- Destination Phillip Island
- Grampians Tourism
- Great Ocean Road Regional Tourism
- Mornington Peninsula Regional Tourism
- Murray Regional Tourism
- Tourism Greater Geelong and the Bellarine
- Tourism North East
- Yarra Ranges Tourism
From 2023, Regional Tourism boards will start the transition to form a network of Visitor Economy Partnerships (VEPs). These partnerships will be independent destination management organisations. They represent their region as official voices to government.