Industry partners | Tourism and Events

Who we work with

We work in close partnership with the tourism industry including:

individual operators
local government
the Australian Government
airlines
major accommodation chains
Traditional Owners Corporations
communities
the wider travel sector.

Industry entities

We provide governance and strategic support for major Victorian tourism entities. Our responsibility is to oversee and manage the government’s relationship with these entities.

We work with them to deliver strategic objectives so that they can contribute to Victoria’s visitor economy. These organisations play a role in positioning Victoria as a world-leading tourism destination.

Tourism and Events entities

Victoria's regional tourism network

The Victorian regional tourism network is made up of regional tourism organisations. Each coordinates local efforts to support tourism growth within their region.

We work closely with the network to gather insights from industry. This informs the development of policy, guides investment, and training and advice directly to operators. We also work closely with the network to help us and the visitor economy with crises preparedness and recovery.

Since 2023, in partnership with Regional Tourism Boards, Councils and industry, we have been transitioning to a network of Visitor Economy Partnerships (VEPs). These partnerships are independent destination management organisations, representing their region as the official voice to government.

Visitor Economy Partnerships

We are continuing to work with and support the remaining Regional Tourism Boards and regions as they transition to a VEP.

Regional Tourism Boards

Other entities

Bendigo Regional Tourism