Tourism and Events Information for Victoria’s tourism industry

New campaign to reveal the High Country’s best-kept secrets

Published: 6 December 2023

Tourism North East has launched a campaign to entice more visitors to the region by spilling the beans on its best-kept local secrets.

Victoria’s High Country boasts rugged mountains, lush valleys and pristine rivers. While most Aussies know the famous spots, the region offers many more hidden beauties.

The 'You Didn’t Hear It From Me' campaign invites visitors to the regions to sign a secret pact online and unlock the High Country’s best visitor spots.

Inspiration was drawn from local insights to unveil the best spots to visit, stay and experience. Off the back of this, a short film will showcase the hidden gems and encourage visitors to sign the pact.

By signing the pact online, visitors will uncover the secrets of the High Country. They’ll gain access to exclusive insights, responsible exploration, and connections with local providers.  
The High Country Secret Pact presents an opportunity to highlight locations and experiences tourists often miss. The campaign also features visitors' importance in acting responsibly to preserve the areas for future visitors and locals.

Visitors can explore the areas from secluded hiking trails, and the best craft beer and wine tastings to cooking classes in the King Valley. Catch the short film on the big screen at Moonlight Cinema in Sydney and Melbourne across the 2023/24 season and see where you need to travel next.

Tourism North East is the Regional Tourism Board for Victoria’s High Country, which includes the Shires of Alpine, Murrindindi, Benalla, Indigo, Mansfield, Towong and Wangaratta. It also includes the 3 major alpine resorts of Falls Creek, Mt Buller and Mt Hotham.

To get in on the campaign fun, you can use the hashtag #YouDidntHearItFromMe to share your Victorian High Country adventures on social media.

Page last updated: 06 Dec 2023
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