First Peoples Tourism Plan

Overview

First Peoples-led experiences is one of the key pillars under the Experience Victoria 2033 strategic plan.

As part of the pillar’s focus, and a commitment in the Visitor Economy Recovery and Reform Plan, we’re developing a First Peoples Tourism Plan.

The primary objectives include:

• Coordinating and advancing First Peoples tourism
• leveraging and enhancing their participation for economic development
• empowering First Peoples within the tourism industry.

Refreshing the narrative around First Peoples tourism is essential for economic empowerment and self-determination. We want to highlight the rich culture, history and contemporary experiences of First Peoples in Victoria.

To support that goal, we are working to launch the First Peoples Tourism Plan 2025-2030. Community engagement for this plan has now been completed. We want to thank everyone who attended consultation sessions across 2024.