First Peoples tourism in Victoria
This report uses International and National Visitor Survey data about visitors to Victoria who included First Peoples activities on their trip.
In 2023:
- overnight visitors experiencing a First Peoples activity spent $1.3 billion in total tourism expenditure in Victoria.
- This was from 511,000 visitors to Victoria who included First Peoples activities on their overnight trip, with domestic overnight visitors including the activity in Victoria, and international overnight visitors on their trip to Australia.
- This represents 2% of overnight visitors to/within Victoria which aligns with the national average. Almost two-thirds (65%) of these visitors to Victoria were international overnight visitors.
Headline figures include domestic overnight visitors who undertook the First Peoples activity in Victoria, as well as international overnight visitors with the activity on their trip to/within Australia (which could have been taken in another state or territory).
This report includes activities undertaken and profiles of international and domestic visitors.
Accessible tourism
Tourism Research Australia have produced a report on the domestic accessible tourism market using data from the National Visitor Survey from the June quarter 2023.
This includes:
- size of the market
- spending profile
- reasons for travel and activities
- accommodation and travel party types.
For more information visit Tourism Research Australia.
Cycle tourism
Research was undertaken into the motivators and barriers of cycling tourism in Australia and its potential for growth in Victoria.
The 2015 report includes key information on:
- engagement in cycling tourism
- market dynamics of cycling tourism
- awareness and knowledge of cycling tourism
- Victoria’s position as a cycling tourism destination.
For a copy of this report please contact research@ecodev.vic.gov.au.
Other reports
We also have more analyses available using data from the International and National Visitor Surveys published by Tourism Research Australia.
Reports currently available
- Visitor Information Centres (year ending December 2019)
- Share accommodation factsheet (year ending June 2019)
- Sporting and Cultural Event Visitors to Victoria (year ending December 2018)
- Ride-sharing factsheet (year ending June 2018)
For further information please contact the research@ecodev.vic.gov.au
