Tourism and Events Information for Victoria’s tourism industry

Regional research

Discover key domestic statistics for regional Victoria including an interactive data map.

Regional Victoria’s tourism results

Find out more about the number of domestic overnight and daytrip visitors and spend to / within regional Victoria and explore data by tourism region using the interactive map.

Domestic tourism

For the year ending March 2023 (released June 2023) key results include:

  • Total domestic spend in regional Victoria (including daytrip and overnight) reached $16.4 billion, 57% above the year ending March 2019 and 66% above the year ending March 2022.
  • This comprised $10.9 billion in domestic overnight spend and $5.4 billion in domestic daytrip spend in regional Victoria.
  • Total domestic visitors to/within regional Victoria increased by 45% year-on-year to 57.2 million and have fully recovered above the pre-pandemic level (+1%).
  • This comprised of 18.9 million domestic overnight visitors and 38.3 million domestic daytrip visitors.
  • Domestic visitor nights in regional Victoria increased by 28% to 53.3 million nights compared to the year ending March 2022. Domestic nights have fully recovered and were 8% above the year ending March 2019 result.

Next National Visitor Survey release will be in September 2023.

Explore data on how many Australians visit Victoria's regions, how much they spend and how long they stay.

Find out more at Tourism Research Australia.

Interactive regional data map

Explore the latest domestic data (overnight and daytrip combined) for Victoria’s tourism regions in the map below. Data is available to filter by spend, visitors and nights (note: international data is currently not available at the regional level).

Regional boundary definitions

Data is typically provided for Victoria's 12 tourism regions including Melbourne.

Some larger tourism regions also contain sub-regions. Each tourism region or sub-region is constructed using smaller geographical building blocks called Statistical Areas Level 2 (SA2s) developed by the Australian Bureau of Statistics.

A map of Victoria’s sub-regions is available at Tourism Research Australia.

For more details please contact

Understanding regional dispersal

Tourism Research Australia, in partnership with tourism organisations from every state and territory, commissioned Deloitte Access Economics to examine how to encourage the geographic dispersal of leisure visitors beyond our capital cities and major gateways.

For more information or a copy of this report, please contact

Page last updated: 05 Sep 2023
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