Tourism and Events Information for Victoria’s tourism industry

Regional research

Discover key domestic statistics for regional Victoria including an interactive data map.

Regional Victoria’s tourism results

Find out more about the number of domestic overnight and daytrip visitors and spend to / within regional Victoria and explore data by tourism region using the interactive map.

Domestic tourism

Here are the key results for the year ending September 2023 (released December 2023).

Domestic spend

  • $16 billion in total domestic spend in regional Victoria (including day trip and overnight), up 14% YoY (year on year).
  • Total domestic spend in regional Victoria was 46% above the year ending September 2019 (pre-pandemic).
  • Total domestic spend in regional Victoria comprised of $10.6 billion in domestic overnight spend and $5.4 billion in domestic daytrip spend.

Domestic visitors

  • 57 million total domestic visitors to/within regional Victoria, up 13% YoY.
  • Total domestic visitors to/within regional Victoria were back to 95% of the pre-pandemic result.
  • Total domestic visitors to/within regional Victoria comprised of 18.6 million domestic overnight visitors and 38.4 million domestic daytrip visitors.

Next National Visitor Survey release will be in March 2024.

Explore data on how many Australians visit Victoria's regions, how much they spend and how long they stay.

Find out more at Tourism Research Australia.

Interactive regional data map

Explore the latest domestic data (overnight and daytrip combined) for Victoria’s tourism regions in the map below. Data is available to filter by spend, visitors and nights (note: international data is currently not available at the regional level).

Regional boundary definitions

Data is typically provided for Victoria's 12 tourism regions including Melbourne.

Some larger tourism regions also contain sub-regions. Each tourism region or sub-region is constructed using smaller geographical building blocks called Statistical Areas Level 2 (SA2s) developed by the Australian Bureau of Statistics.

A map of Victoria’s sub-regions is available at Tourism Research Australia.

For more details please contact research@ecodev.vic.gov.au

Understanding regional dispersal

Tourism Research Australia, in partnership with tourism organisations from every state and territory, commissioned Deloitte Access Economics to examine how to encourage the geographic dispersal of leisure visitors beyond our capital cities and major gateways.

For more information or a copy of this report, please contact research@ecodev.vic.gov.au

Page last updated: 20 Dec 2023
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