Tourism and Events Information for Victoria’s tourism industry

Marketing your tourism business

For your tourism business to succeed, you need to attract customers. This involves marketing your tourism business so that it appeals to your target audience, stands out from your competitors, and promotes brand awareness.

Visit Victoria has developed a number of Tourism Excellence guides to help tourism businesses and destinations.

Additional industry resources to set your tourism business up for success

Tourism Australia - industry resources

Business Victoria - marketing and sales

Page last updated: 30 Aug 2023
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We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.

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