Tourism and Events Information for Victoria’s tourism industry

Tourism road signage

Guidelines to help tourism businesses applying for road signs.

If you operate a business which primarily attracts and caters for visitors from outside your local area, you may be eligible for road signing.

If you would like a road sign for your tourism business, you will need to consider the following points:

  • There are two types of road signs available for tourism businesses: (1) white text on brown background for tourism attractions and (2) white text on a blue background for tourism services
  • Motorists can only absorb a limited amount of information when travelling at speed
  • Tourism roads signs are not advertising signs nor are they for advertising purposes
  • To qualify for road signs, businesses must first meet a set of quality standards
  • Eligibility does not automatically guarantee entitlement to tourism road signs as other factors will be considered by the road authorities
  • There are different rules for tourist attractions and services located in built-up areas and for signing from urban and rural freeways
  • Businesses will need to factor into their planning that the overall process from application to manufacture and installation may take up to 3 - 4 months (even longer) from start to finish
  • If successful, businesses will be required to meet the costs associated with the provision of the sign(s), including maintenance.

Visit the VicRoads website to find out more information about tourism road signing, or contact your local council or regional Department of Transport and Planning office.

Page last updated: 28 Aug 2023
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