Tourism and Events Information for Victoria’s tourism industry

Economic data

Discover key statistics about the value of tourism’s contribution to Victoria’s economy, as well as tourism business counts, investment, and accommodation data.

Value of tourism to Victoria

The latest Tourism Research Australia State Tourism Satellite Account data for the year ending June 2022.

Tourism makes a valuable contribution to Victoria’s economy. Here are the latest economic estimates for 2021-22 from the State Tourism Satellite Account (released in May 2023).

  • In 2021-22 Victoria’s tourism industry generated $16.0 billion (directly and indirectly) in Gross State Product, accounting for 3.1% of the state’s economy.
  • This represents an increase of 57.8% compared to 2020-21.
  • Tourism in Victoria generated 171,100 filled jobs in 2021-22, equating to 4.7% of total filled jobs in the state.
  • Tourism filled jobs in Victoria increased by 56.4% compared to 2020-21 estimates.

Want to deep dive into the data? Check out our interactive dashboard.

Economic data dashboard

Explore further information on the value of tourism to Victoria and its tourism regions.

Due care is taken in the production of this information. However, DJSIR accepts no responsibility for the use of this data. Figures may not add due to rounding.

Accessibility - The Microsoft Power BI application presenting data on this website has limited accessible functionality. Microsoft are continuously working to improve this, and we'll implement any enhancements as they are made available. If you're unable to access the dashboard data to your satisfaction, please email research@ecodev.vic.gov.au

Find out more at Tourism Research Australia.

Economic data reports

Did you know, that in the year 2021-22:

  • There were 111,400 tourism businesses in Victoria (as at June 2022).
  • $12.8 billion was the value of tourism investment pipeline projects ($20m+).
  • The accommodation sector generated $1.8 billion in total revenue (properties with 10+ rooms).

Want to learn more? We have a range of economic reports and infographics available. Explore more data and in-depth analysis of the economic contribution of tourism to Victoria.

Available documents

  • Economic Contribution of Tourism to Victoria 2021-22
  • The Economic Contribution of Tourism to Victoria’s Regions 2021-22
  • Tourism Businesses in Victoria (as at June 2022)
  • 2021-22 results from Victoria’s Tourism Investment Monitor
  • 2021-22 results from Australian Accommodation Monitor

For a copy of these reports, please email a request to research@ecodev.vic.gov.au

Find out more at Tourism Research Australia.

Page last updated: 05 Sep 2023
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