Tourism and Events Information for Victoria’s tourism industry

Economic data

Discover key statistics about the value of tourism’s contribution to Victoria’s economy, as well as tourism business counts, investment, and accommodation data.

Value of tourism to Victoria

The latest Tourism Research Australia State Tourism Satellite Account data for the year ending June 2022.

Tourism makes a valuable contribution to Victoria’s economy. Here are the latest economic estimates for 2021-22 from the State Tourism Satellite Account (released in May 2023).

  • In 2021-22 Victoria’s tourism industry generated $16.0 billion (directly and indirectly) in Gross State Product, accounting for 3.1% of the state’s economy.
  • This represents an increase of 57.8% compared to 2020-21.
  • Tourism in Victoria generated 171,100 filled jobs in 2021-22, equating to 4.7% of total filled jobs in the state.
  • Tourism filled jobs in Victoria increased by 56.4% compared to 2020-21 estimates.

Want to deep dive into the data? Check out our interactive dashboard.

Economic data dashboard

Explore further information on the value of tourism to Victoria and its tourism regions.

Due care is taken in the production of this information. However, DJSIR accepts no responsibility for the use of this data. Figures may not add due to rounding.

Accessibility - The Microsoft Power BI application presenting data on this website has limited accessible functionality. Microsoft are continuously working to improve this, and we'll implement any enhancements as they are made available. If you're unable to access the dashboard data to your satisfaction, please email research@ecodev.vic.gov.au

Find out more at Tourism Research Australia.

Tourist accommodation

In 2022-23 Victoria’s accommodation sector (properties with 10+ rooms) recorded:

  • $3.3 billion in total revenue
  • 14.6 million room nights occupied
  • 65.9% average occupancy rate.

Find out more in the summary, including results by accommodation category and for Melbourne.

For more information, including how to purchase more detailed results, visit STR.

Tourism investment monitor for Victoria

In 2022-23 the tourism investment pipeline in Victoria was $15.6 billion for projects worth $20 million or more, representing 28% of the value for Australia.

Projects in Melbourne represent 45% of the value of the tourism investment pipeline in Victoria, with regional Victoria representing 55%. This consisted of 48 projects in Victoria, with an estimated 4,500 new accommodation rooms.

The pipeline projects are broken down into 3 key tourism sectors. These include projects that are in the proposed, planning or construction phases.

Aviation

In 2022-23, projects in the Victorian aviation sector were valued at $9.4 billion.

  • 26% were in Melbourne and 74% in regional Victoria.
  • Aviation projects represented 60% of the tourism investment pipeline projects.

Arts, recreation and business services

Projects in the Victorian arts, recreation and business services sector were valued at $3.4 billion during the 2022-23 tourism investment pipeline.

  • 79% was invested in Melbourne and 21% in regional Victoria.
  • These projects represented 21% of tourism investment pipeline projects.

Accommodation

Projects in the accommodation sector were valued at $2.9 billion.

  • 66% were in Melbourne and 34% in regional Victoria.
  • Accommodation projects represented 18% of the tourism investment pipeline projects.

Mixed-use accommodation

The tourism investment pipeline excludes mixed-use projects as it combines tourism and non-tourism components, such as residential housing or office/retail space.

In 2022-23 mixed-use pipeline projects in Victoria were worth $21.6 billion. This consisted of 44 projects with an estimated 7,200 new rooms.

For the detailed report, visit Tourism Research Australia.

Note: This is not an exhaustive list of current or potential development projects and does not account for all tourism investments.

Source: 2022-23 Tourism Investment Monitor, Tourism Research Australia, released in February 2024.

Economic data reports

Did you know, that in the year 2021-22 there were 111,400 tourism businesses in Victoria (as at June 2022)?

Want to learn more? We have a range of economic reports and infographics available. Explore more data and in-depth analysis of the economic contribution of tourism to Victoria.

Available documents

  • Economic Contribution of Tourism to Victoria 2021-22
  • The Economic Contribution of Tourism to Victoria’s Regions 2021-22
  • Tourism Businesses in Victoria (as at June 2022)

For a copy of these reports, please email a request to research@ecodev.vic.gov.au

Find out more at Tourism Research Australia.

Page last updated: 27 Feb 2024
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