Tourism and Events Information for Victoria’s tourism industry

Research and insights

Explore a range of research to understand the trends and issues impacting the sector to enable better data-led decision-making.

Combined domestic and international visitation statistics, forecasts and information on key attractions and experiences.

Monthly and quarterly domestic visitation statistics for Victoria, and domestic market profiles.

The latest International Visitor Survey results for Victoria by spend, visitors and nights.

Key domestic statistics for regional Victoria including an interactive data map.

The value of tourism’s contribution to Victoria’s economy, tourism business counts, investment, and accommodation data.

Additional research including Aboriginal tourism, accessible tourism and cycle tourism.

Total tourism spend

The latest spend data for the year ending September 2023 (released December 2023) shows:

  • spend in Victoria was $36.9 billion in the year ending September 2023
  • spend increased 39% compared to the year ending September 2022
  • total tourism spend was 17% above the pre-pandemic result (year ending September 2019).

Total tourism visitors

The latest visitation data for the year ending September 2023 (released December 2023) shows:

  • 90.3 million total visitors to/within Victoria
  • visitors to/within Victoria increased 20% compared to the year ending September 2022
  • total visitors returned to 93% of the pre-pandemic result (year ending September 2019).

Origin of overnight visitors to Victoria

For further information please email research@ecodev.vic.gov.au

Page last updated: 20 Dec 2023
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We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.

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