Tourism and Events Information for Victoria’s tourism industry

Research and insights

Explore a range of research to understand the trends and issues impacting the sector to enable better data-led decision-making.

Combined domestic and international visitation statistics for Victoria, as well as forecast information.

Discover the latest domestic visitation statistics for Victoria, as well as domestic market profiles.

The latest International Visitor Survey results for Victoria by spend, visitors and nights.

Key domestic statistics for regional Victoria including an interactive data map.

The value of tourism’s contribution to Victoria’s economy, tourism business counts, investment, and accommodation data.

Additional research including Aboriginal tourism, accessible tourism and cycle tourism.

Total tourism spend

The latest spend data for the year ending March 2024 (released 26 June 2024) shows:

  • spend in Victoria was $39.3 billion
  • spend increased 12% year-on-year (YoY)
  • total tourism spend was 31% above the year ending March 2019.

Total tourism visitors

The latest visitation data for the year ending March 2024 shows:

  • 88.8 million total visitors to/within Victoria
  • visitors to/within Victoria were on par with the year ending March 2023
  • total visitors returned to 98% of the year ending March 2019 result.

Origin of overnight visitors to Victoria

For further information please email

Page last updated: 26 Jun 2024
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We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.

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