Tourism and Events Information for Victoria’s tourism industry

Research and insights

Explore a range of research to understand the trends and issues impacting the sector to enable better data-led decision-making.

Combined domestic and international visitation statistics, forecasts and information on key attractions and experiences.

Monthly and quarterly domestic visitation statistics for Victoria, and domestic market profiles.

The latest International Visitor Survey results for Victoria by spend, visitors and nights.

Key domestic statistics for regional Victoria including an interactive data map.

The value of tourism’s contribution to Victoria’s economy, tourism business counts, investment, and accommodation data.

Additional research including Aboriginal tourism, accessible tourism and cycle tourism.

Total tourism spend

The latest spend data for the year ending December 2023 (released 27 March 2024) shows:

  • spend in Victoria was $37.8 billion
  • spend increased 20% year-on-year (YoY).
  • total tourism spend was 17% above the year ending December 2019.

Total tourism visitors

The latest visitation data for the year ending December 2023 shows:

  • 89.2 million total visitors to/within Victoria
  • visitors increased 7% YoY
  • total visitors returned to 89% of the year ending December 2019 result.

Origin of overnight visitors to Victoria

For further information please email research@ecodev.vic.gov.au

Page last updated: 27 May 2024
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We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.

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