Guided by the 11 principles of First Peoples Self-Determination, the Victorian Government is developing strong, respectful and enduring relationships and partnerships with First Peoples in the visitor economy, as decided for and by First Peoples.
Unique First Peoples-led tourism experiences are essential to attracting more people to Victoria and instilling knowledge of Aboriginal culture to future generations of all people.
Starting a First Peoples tourism business
Victoria is already home to many world-class First People’s-led tourism experiences and the demand from visitors continues to grow.
The government is supporting the growth of this sector. First Peoples throughout Victoria sharing their cultural knowledge and connections to Country with current and future generations is a key component of this growth.
It forms a key pillar of the Visitor Economy Recovery and Reform Plan, which aims to support First Peoples communities tell their stories and deepen visitors’ understanding of Country. It also aims to expand the tourism sector and create more jobs.
Grants and programs
The Victorian Government offers grants and programs aimed at enhancing Victoria’s current First People’s-led tourism attractions, as well as supporting Aboriginal Victorians to start their own tourism business.
For the latest estimates of visitor numbers, nights and spend by visitors who participated in a First Peoples activity on their trip to/within Victoria, email firstname.lastname@example.org
Protocols for respect
Find out more information on the protocols of respect when engaging Traditional Owners and managing cultural events.