Tourism and Events Information for Victoria’s tourism industry

First Nations tourism

The diverse landscapes of Victoria have been the home of, and of significance to, First Nations Peoples for more than 60,000 years. First Peoples in Victoria have cared for and nurtured Country throughout this time. The lands and waters on which Victorians and visitors draw enjoyment and inspiration continues to be a living cultural landscape.

Guided by the 11 principles of First Peoples Self-Determination, the Victorian Government is developing strong, respectful and enduring relationships and partnerships with First Peoples in the visitor economy, as decided for and by First Peoples.

Unique First Peoples-led tourism experiences are essential to attracting more people to Victoria and instilling knowledge of Aboriginal culture to future generations of all people.

Starting a First Peoples tourism business

Victoria is already home to many world-class First People’s-led tourism experiences and the demand from visitors continues to grow.

The government is supporting the growth of this sector. First Peoples throughout Victoria sharing their cultural knowledge and connections to Country with current and future generations is a key component of this growth.

It forms a key pillar of the Visitor Economy Recovery and Reform Plan, which aims to support First Peoples communities tell their stories and deepen visitors’ understanding of Country. It also aims to expand the tourism sector and create more jobs.

Grants and programs

The Victorian Government offers grants and programs aimed at enhancing Victoria’s current First People’s-led tourism attractions, as well as supporting Aboriginal Victorians to start their own tourism business.


For the latest estimates of visitor numbers, nights and spend by visitors who participated in a First Peoples activity on their trip to/within Victoria, email

Protocols for respect

Find out more information on the protocols of respect when engaging Traditional Owners and managing cultural events.

Page last updated: 05 Sep 2023
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Australian aboriginal flag

We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.

© 2023 Department of Jobs, Skills, Industry and Regions

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