Tourism and Events Information for Victoria’s tourism industry

Business events bring $2 million in economic benefit to Lorne region

Published: 5 March 2024

A series of conferences have delivered more than $2 million benefit to the Lorne region.  In February, Mantra Lorne hosted some of the top science and medical minds in the country across a series of conferences.

The Lorne Proteomics, Lorne Proteins, Lorne Cancer, Lorne Genome and Lorne Infection and Immunity Conference attracted 1800 delegates to the region. The increased visitors also resulted in 4,850 hotel room nights.

Several of the conferences were supported through the National Business Events Program, managed by Business Events Victoria.

Business Events Victoria General Manager, Chris Porter, said the conferences had delivered a huge economic boost to the region. This boost came at the perfect time, at the end of the peak summer season when schools have started back for the new year.

‘With decades of experience in delivering these events, Lorne has delivered a premium experience for conference attendees and we urge other event organisers to consider bringing their events to this region,’ he said.

‘We know events like this don’t just generate hotel bookings and the cost of running the conference. They also have a wider impact to the local economy. We also know that people who attend a work event in regional Victoria are much more likely to return to visit with their families.’
The estimated economic impact of the 5 conferences at almost $2 million. These events show the incredible value business events deliver to regional Victoria.

Regional Victoria has a strong track record in securing and hosting valuable business events. The National Business Events Program provided a great opportunity to secure regional business events.

Business events play an important role in supporting our Victorian economy. They showcase the very best food, entertainment and accommodation that our great state has to offer.

Business events also bring the brightest minds to Victoria. People come from all over the world to share knowledge and solve problems.

ASN Events Managing Director Tim Hancock said his organisation was very proud of the benefits that Lorne, the local region and wider Victorian business events economy gains from the conference series each year.

‘We have been a long-term partner of the Lorne Conference Series. In collaboration with each conference committee, we’ve found the support of BEV invaluable in planning and delivering innovative conferences in Lorne each February,’ Mr Hancock said.

‘The Lorne Conferences are well-established in the Australia scientific conference calendar. Each year the audience and program are made up of Noble Prize winners, international invited speakers and the best Australian scientific researchers.’

To learn more about upcoming corporate events or conferences visit Business Events Victoria.

Page last updated: 05 Mar 2024
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