Victorian tourism overview
The latest combined Tourism Research Australia (TRA) National Visitor Survey and International Visitor Survey data for the year ending March 2023.
Key results for the year ending March 2023 (released June 2023) are:
- Total tourism expenditure in Victoria was $35.0 billion in the year ending March 2023, an increase of 113% compared to the year ending March 2022. Total tourism spend in Victoria has fully recovered and surpassed (+17%) the pre-pandemic result from the year ending March 2019.
- Total visitors to and within Victoria were up 54% from the year ending March 2022 to 88.6 million. Total visitors were back to 98% of the pre-pandemic result.
- Total visitor nights spent in Victoria were 121.6 million in the year ending March 2023, representing an increase of 83% year-on-year. This was back to 81% of the year ending March 2019 result.
Next National and International Visitor Surveys release will be in September 2023.
Total tourism data
Explore tourism data for Victoria, including domestic daytrip as well as domestic and international overnight visitors.
Sourced from the National and International Visitor Surveys by Tourism Research Australia, this data includes visitors aged 15 years and over who are away from home for less than 12 months.
Total tourism data dashboard
Explore domestic, international and overnight tourism data for Victoria and each of its tourism (sub) regions.
Notes: Visitors to different locations can't be added as some people may visit multiple locations (i.e., visitors to Melbourne and regional Victoria may not add up to the Victoria total).
International education visitors captured in the IVS are defined as those that stay in Australia for less than one continuous year (as such not all international students are incorporated in this definition).
Due to survey limitations because of international border closures during the pandemic, regional-level international data is not currently available for 2021-23 estimates.
Due care is taken in the production of this information. However, DJSIR accepts no responsibility for the use of this data. Figures may not add due to rounding.
Visitor forecasts
Domestic and international travel data for the period 2022-2027 is available via TRA (released December 2022).
Domestic forecasts include data at the national level and for each state and territory.
International forecasts are available at the national level only, including projections for selected markets and purposes of travel.
Find out more about the tourism outlook for Australia for 2022-2027 at Tourism Research Australia.
More reports
We have a range of additional reports available. These reports include:
- Melbourne's Top Attractions Year Ending December 2019
- Regional Victoria's Top Attractions Year Ending December 2019
- Visitor Experiences in Victoria Year Ending December 2019
- Tourism Data Sources and Definitions May 2023
For a copy of these documents, please email research@ecodev.vic.gov.au
