Tourism and Events Information for Victoria’s tourism industry

Research overview

Combined domestic and international visitation statistics for Victoria, as well forecasts and information on key attractions and experiences.

Victorian tourism overview

The latest combined Tourism Research Australia (TRA) National Visitor Survey and International Visitor Survey data for the year ending September 2023.

Key results for the year ending September 2023 (released December 2023) are:

Spend

  • $36.9 billion in total tourism spend in Victoria in the year ending September 2023, up 39% YoY (year on year).
  • Total tourism spend in Victoria has surpassed the year ending September 2019 result by 17%.

Visitors

  • 90.3 million total visitors to/within Victoria in the year ending September 2023, up 20% YoY.
  • Total visitors returned to 93% of the pre-pandemic result.

Next National and International Visitor Surveys release will be in March 2024.

Total tourism data

Explore tourism data for Victoria, including domestic daytrip as well as domestic and international overnight visitors.

Sourced from the National and International Visitor Surveys by Tourism Research Australia, this data includes visitors aged 15 years and over who are away from home for less than 12 months.

Total tourism data dashboard

Explore domestic, international and overnight tourism data for Victoria and each of its tourism (sub) regions.

Notes: Visitors to different locations can't be added as some people may visit multiple locations (e.g., visitors to Melbourne and regional Victoria may not add up to the Victoria total).

International education visitors captured in the IVS are defined as those that stay in Australia for less than one continuous year (as such not all international students are incorporated in this definition).

Due to survey limitations because of international border closures during the pandemic, regional-level international data is not currently available for 2021-23 estimates.

Due care is taken in the production of this information. However, DJSIR accepts no responsibility for the use of this data. Figures may not add due to rounding.

Visitor forecasts

Tourism Research Australia have published national tourism forecasts for 2023 to 2028. State level forecasts for domestic visitor nights have also been created.

Victorian projections for spend and visitors have been calculated by applying national forecast growth rates to Victorian estimates.

By 2028 it’s projected that Victoria will receive:

  • $53 billion in total spend, up 32% on 2023 estimates
  • 111.8 million total visitors, up 18% on 2023 estimates
  • 94.9 million domestic visitor nights, up 14% on 2023 estimates.

Find out more in the summary, including key factors influencing future tourism growth.

For further information visit Tourism Research Australia.

More reports

We have a range of additional reports available. These reports include:

  • Melbourne's Top Attractions Year Ending December 2019
  • Regional Victoria's Top Attractions Year Ending December 2019
  • Visitor Experiences in Victoria Year Ending December 2019
  • Tourism Data Sources and Definitions May 2023

For a copy of these documents, please email research@ecodev.vic.gov.au

Page last updated: 20 Dec 2023
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