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Victorian tourism overview
The latest combined Tourism Research Australia (TRA) National Visitor Survey and International Visitor Survey data for the year ending March 2024.
Key results for the year ending March 2024 (released 26 June 2024) are:
Spend
- $39.3 billion in total tourism spend, up 12% year-on-year (YoY)
- total tourism spend has surpassed the year ending March 2019 result by 31%.
Visitors
- 88.8 million total visitors, in line with the year ending March 2023
- total visitors returned to 98% of year ending March 2019 result.
Next National and International Visitor Surveys release will be 25 September 2024 (to be confirmed).
Total tourism data
Explore tourism data for Victoria, including domestic daytrip as well as domestic and international overnight visitors.
Sourced from the National and International Visitor Surveys by Tourism Research Australia, this data includes visitors aged 15 years and over who are away from home for less than 12 months.
Total tourism data dashboard
Explore domestic, international and overnight tourism data for Victoria and each of its tourism (sub) regions.
Find out more about how to use tourism data.
Visitor forecasts
Tourism Research Australia have published national tourism forecasts for 2023 to 2028. State level forecasts for domestic visitor nights have also been created.
Victorian projections for spend and visitors have been calculated by applying national forecast growth rates to Victorian estimates.
By 2028 it’s projected that Victoria will receive:
- $53 billion in total spend, up 32% on 2023 estimates
- 111.8 million total visitors, up 18% on 2023 estimates
- 94.9 million domestic visitor nights, up 14% on 2023 estimates.
Find out more in the summary, including key factors influencing future tourism growth.
For further information visit Tourism Research Australia.
More reports
We have a range of additional information available including:
- Victoria's Top Attractions
- Visitor Experiences in Victoria
- Tourism Data Sources and Definitions
For further information please email research@ecodev.vic.gov.au
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