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Victorian tourism overview
The latest combined Tourism Research Australia (TRA) National Visitor Survey and International Visitor Survey data for the year ending September 2024.
Key results for the year ending September 2024 (released 18 December 2024) are:
Spend
- $39.7 billion in total tourism spend, up 8% year-on-year (YoY).
- total tourism spend has surpassed the year ending September 2019 result by 26%.
Visitors
- 86.9 million total visitors, down 4% YoY.
- total visitors were at 90% of the year ending September 2019 result.
Next National and International Visitor Surveys release will be 26 March 2025 (to be confirmed).
Total tourism data
Explore tourism data for Victoria, including domestic daytrip as well as domestic and international overnight visitors.
Sourced from the National and International Visitor Surveys by Tourism Research Australia, this data includes visitors aged 15 years and over who are away from home for less than 12 months.
Total tourism data dashboard
Explore domestic, international and overnight tourism data for Victoria and each of its tourism (sub) regions.
Find out more about how to use tourism data.
Visitor forecasts
Tourism Research Australia have published national tourism forecasts for 2024 to 2029, including state-level projections for domestic visitor nights.
Victorian spend and visitor projections are developed by the Tourism and Events Research Unit. These estimates are based on national growth rates, assuming a constant market share. The same approach is applied to develop international visitor forecasts for Victoria by market (market-specific international spend data is unavailable).
By 2029 it’s projected that Victoria will receive:
- $50.9 billion in total spend, up 27% on 2024 estimates
- 105.2 million total visitors, up 21% on 2024 estimates
- 93.6 million domestic visitor nights, up 18% on 2024 estimates.
Find out more in the summary, including key factors influencing future tourism growth.
For further information visit Tourism Research Australia.
More reports
We have a range of additional information available including:
- Victoria's Top Attractions
- Visitor Experiences in Victoria.
For further information please email research@ecodev.vic.gov.au
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