Tourism and Events Information for Victoria’s tourism industry

Domestic research

Discover monthly and quarterly domestic visitation statistics for Victoria, as well as domestic market profiles.

Monthly statistics

Here are the key results for the month of December 2023 (released March 2024).

Spend

  • $2.2 billion in domestic overnight spend, up 21% year-on-year (YoY).
  • Domestic overnight spend was 63% above the month of December 2019 (pre-pandemic).

Visitors

  • 2.3 million domestic overnight trips to/within Victoria, down 1% YoY.
  • Domestic overnight trips to/within Victoria were 6% below December 2019.

This will be the last publicly available release of monthly domestic estimates.

Please refer to domestic mobility data as an indicator between quarterly data releases. This measures domestic visitor movements and new data is available approximately 10-15 days after the reference period.

Find out more at Tourism Research Australia.

Select the arrows to expand the interactive chart.

Key domestic statistics

The latest Tourism Research Australia National Visitor Survey data for the year ending December 2023 (released 27 March 2024).

Victoria

  • $22.8 billion in domestic overnight spend, up 13% year-on-year (YoY)
  • domestic overnight spend was 35% above the year ending December 2019.

Regional Victoria

  • $10.8 billion in domestic overnight spend, up 4% YoY
  • domestic overnight spend was 44% above the year ending December 2019.

Melbourne

  • $12.0 billion in domestic overnight spend, up 22% YoY
  • domestic overnight spend was 27% above the year ending December 2019.

Next National Visitor Survey release will be 26 June 2024 (to be confirmed).

Explore tourism data for Victoria and each of its tourism (sub) regions and Regional Development Victoria regions. Find out more about trends over time, as well and day and night trip data.

Domestic data dashboard

Explore data for Victoria and each of its tourism (sub) regions and Regional Development Victoria regions.

Accessibility - The Microsoft Power BI application presenting data on this website has limited accessible functionality. Microsoft are continuously working to improve this, and we'll implement any enhancements as they are made available. If you're unable to access the dashboard data to your satisfaction, please email research@ecodev.vic.gov.au

Due care is taken in the production of this information. However, DJSIR accepts no responsibility for the use of this data. Figures may not add due to rounding. Visitor estimates to different locations can't be added.

Find out more at Tourism Research Australia.

Domestic visitor profiles

Visit Tourism Research Australia to access a suite of 22 domestic visitor profiles to better understand various domestic visitor segments based on who they are (e.g. family group) or what activities they undertake (e.g. Arts and Culture). These profiles are based on 2019 data.

For further information please email research@ecodev.vic.gov.au

Page last updated: 27 Mar 2024
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