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Key domestic statistics
The latest Tourism Research Australia National Visitor Survey data for the year ending December 2024 (released 26 March 2025).
Victoria
- $22.8 billion in domestic overnight spend, on par with the year ending December 2023 result.
- domestic overnight spend was 34% above the year ending December 2019.
Regional Victoria
- $10.4 billion in domestic overnight spend, down 4% year-on-year (YoY).
- domestic overnight spend was 39% above the year ending December 2019.
Melbourne
- $12.4 billion in domestic overnight spend, up 3% YoY.
- domestic overnight spend was 31% above the year ending December 2019.
Next National Visitor Survey release will be 25 June 2025 (to be confirmed).
Domestic tourism data
Explore tourism data for Victoria and each of its tourism (sub) regions and Regional Development Victoria regions. Find out more about trends over time, as well and day and night trip data.
Explore data for Victoria and each of its tourism (sub) regions and Regional Development Victoria regions.
Find out more about how to use tourism data.
Domestic visitor profiles
Visit Tourism Research Australia to access a suite of 22 domestic visitor profiles to better understand various domestic visitor segments based on who they are (e.g. family group) or what activities they undertake (e.g. Arts and Culture). These profiles are based on 2019 data.
For further information please email research@ecodev.vic.gov.au
