Tourism and Events Information for Victoria’s tourism industry

Business support

Gain the right knowledge, service skills and expertise.

Attracting and retaining the right staff

Attracting and retaining the right staff for your business is a key issue for tourism operators due to the high staff turnover. While those working in the industry understand tourism career pathways, there's an incorrect perception that the tourism industry offers only transitional employment with little opportunity for career progression.

Tourism operators have a role to play in breaking that perception by fostering talented tourism professionals and providing clear career paths for those working in the industry.

Recruiting new team members can be an exciting but time-consuming task. Not taking the time to do it properly however, can result in spending even more time going through the whole process again. Staff turnover in the industry is estimated to be about 50% and it can cost up to 20% of payroll.

There are a range of programs and services in Victoria to help you find the right staff for your tourism business:

People Excellence is a training module under Tourism Excellence that provides tourism operators with advice and information about human resource management. One of the myths associated with keeping staff happy is just high wages.

While remuneration is important, other factors such as job satisfaction, a positive working environment and work/life balance are also important to employees. People Excellence has a whole section dedicated to staff retention and developing career paths.

  • The Department of Employment and Workplace Relations has a range of resources to support you in hiring staff witha  range of backgrounds. You may also be eligible for financial support in hiring new staff.
  • The Victorian Training Guarantee (VTG) provides government subsidised training for your staff to help meet the skills shortages within your business. The VTG is available for businesses looking to train staff into supervisory or management roles to take their business to the next level.
  • The Victorian Chamber of Commerce and Industry (VCCI) delivers a range of human resources courses to help businesses build and retain an effective workforce.
  • The Quality Tourism Framework (QTF) is a national business development program to support the continuous growth and development of Australian tourism businesses. The QTF programs include accreditation, the Australian Tourism Awards and Star Ratings Australia.
  • Victoria has a network of Learn Local organisations offering a range of training options that can grant your employees a nationally recognised qualification. Training can be tailored to your workplace skills requirements, and government subsidies are available.

Building networks in your local area

Building networks in your local area is a great way to share ideas and get insights from other tourism operators in your region who understand the local industry and issues faced with staff recruitment and retention.

The Melbourne Tourism Leadership Program is delivered in some Victorian regions and aims to give workers in the tourism industry the opportunity to grow as leaders. The program is delivered by local destination marketing agencies and is an excellent opportunity for tourism operators to network with other operators in the region.

Business mentoring

An external business mentor can be a valuable asset for your business. Mentoring will help you to get on the right track so you can take your business forward in a clear direction. Mentors offer pragmatic, real-world and independent suggestions, which can be detailed in an action plan following each meeting.

Mentors can:

  • identify business issues that may impact overall performance
  • assist you with applications for financing
  • determine the strength and viability of a business proposal
  • review pricing and costing
  • build sales and help you to find new customers.

The Victorian Government offers a number of programs that provide practical advice, guidance and support to small business operators:

  • Operated by Small Business Victoria, the Small Business Bus visits Melbourne and regional Victoria as a 'travelling office on wheels' offering friendly, professional assistance from an information officer and expert advice from an experienced business mentor. Visit the Small Business Events Calendar to book your session.
  • Improve your business or new business proposal using a mentor from the Small Business Mentoring Service who've helped thousands of Victorian's achieve their business goals.

Programs and awards

Tourism Excellence Program

The Tourism Excellence Program has been designed to help tourism businesses and destinations:

  • get the best from their workforce
  • deliver the best possible visitor experience
  • grow tourism by working together
  • ensure a sustainable industry.

The program offers Victoria's tourism industry an opportunity to distinguish itself by focusing on 7 key areas that collectively contribute to the tourism experience.

The Victorian Tourism Awards 

The Victorian Tourism Awards are held annually to recognise the achievements and contributions of Victorian tourism businesses.


Page last updated: 12 Mar 2024
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