Tourism and Events Information for Victoria’s tourism industry

Experience Victoria 2033


Experience Victoria 2033 is our strategic plan to shape the future of Victoria’s visitor economy over the next 10 years.

The plan will strengthen Victoria’s enviable tourism offering by leveraging the state’s competitive advantages, which are defined through the plan’s 5 product priorities.

5 pillars

  • Wellness
  • Arts and culture
  • First Peoples-led experiences
  • Food and drink
  • Nature


It will provide certainty for businesses and investors within the industry, encourage new and innovative tourism opportunities and engage with local communities. Growing a highly skilled local workforce is also a major focus of the plan.

Informed by extensive consultation with the tourism industry and stakeholders, the plan reflects the sector’s experience and ambitions for the future.

The plan provides long-term direction to industry and tourism investors to keep our visitor economy competitive and resilient.

Page last updated: 28 Aug 2023
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We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.

© 2023 Department of Jobs, Skills, Industry and Regions

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