Tourism and Events Information for Victoria’s tourism industry


Our purpose is to drive sustainable economic growth in the tourism and events sector.

Tourism and Events is part of the Department of Jobs, Skills, Industry and Regions (DJSIR).

We provide policy, strategy, and industry development advice to both the government and industry. We also work with tourism and events entities across the state.

Our responsibilities

  • Plan and deliver Victoria’s visitor economy strategies
  • Support the growth of Victoria’s world-class events calendar
  • Deliver tourism infrastructure programs
  • Facilitate investment opportunities
  • Act as a channel of engagement for the industry into government
  • Governance support for tourism and event portfolio entities
  • Provide data and research to inform decision-making and investment by government and industry

We also identify opportunities for cross-sector collaboration. This can include investment, trade, regional development, conventions, business events, and major events.

Supporting a thriving tourism and events sector will create a legacy to benefit all Victorians.

Strategies and plans

Our strategic plan to shape the future of Victoria’s visitor economy over the next 10 years.

Supporting Victoria’s long term reform strategy of growth and resilience.


Find out why Victoria's world-class tourism industry is a significant economic driver.

We work in close partnership with a range of entities within the tourism and events industry.

Get in touch with us via our contact form.

Page last updated: 28 Aug 2023
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Australian aboriginal flag

We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.

© 2023 Department of Jobs, Skills, Industry and Regions

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