Tourism and Events Information for Victoria’s tourism industry

Experience Victoria 2033

Our strategy to support long-term growth of the visitor economy.

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Tourism industry hub


The Experience Victoria 2033 strategic plan will shape the future of Victoria’s visitor economy over the next 10 years.

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Victoria has an extensive international event and cultural calendar, iconic wildlife and nature experiences and business-friendly investment opportunities.

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Page last updated: 28 Aug 2023
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Australian aboriginal flag

We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.

© 2023 Department of Jobs, Skills, Industry and Regions

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