Tourism and Events Information for Victoria’s tourism industry

Visitor Servicing Fund recipients to deliver innovative projects

Published: 22 November

Today, the recipients of the Visitor Servicing Fund grants were announced. Thirteen successful projects have been awarded funding to encourage visitors to spend more and stay longer by helping them to provide high-quality, personalised tourism experiences around Victoria.
Funding for the Visitor Servicing Fund has been delivered across 2 streams. Stream A recipients will create or update their current visitor servicing strategies. Stream B recipients will deliver major visitor servicing projects.

Nine Stream A recipients have been provided grants of up to $50,000. Recipients include Regional Tourism Boards and local councils, including Yarra Ranges Tourism, and Strathbogie Shire Council. Their strategies will provide new and better ways to access tourism information in the regions.

Four recipients have been provided grants of up to $625,000 for Stream B, including Grampians Tourism, Ballarat City Council, Alpine Resorts Victoria and Western Melbourne Tourism.  Stream B projects will create innovative tools and solutions to help visitors to book and plan, access information and connect with tourism experiences.

Of the Stream B recipients, Ballarat City Council’s project covers 6 local government areas and 3 tourism regions. They will collaborate with Tourism Midwest Victoria, Daylesford Macedon Tourism and Bendigo Regional Tourism to improve visitor experiences in the Goldfields region.

Our Alpine region is also set join forces to enhance its visitor experience as one of the Stream B recipients. They will deliver an integrated digital visitor servicing platform. It will provide a technology-driven solution that will bring the 6 alpine resorts of Victoria together under one digital platform. It will also integrate with the Visit High Country app, giving guests access to region-wide products, encouraging travel throughout the region.

The Visitor Servicing Fund was a commitment of the $633 million Visitor Economy Recovery Reform Plan. It plays a key role in delivering the new Experience Victoria 2033 strategic plan.
Check out all the recipients by visiting the Visitor Servicing Fund.

Page last updated: 23 Nov 2023
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