Tourism and Events Information for Victoria’s tourism industry

New strategic plan to boost Victoria’s visitor economy

Published: 18 May 2023

Today we launched Experience Victoria 2033. Experience Victoria 2033 sets out our vision to grow Victoria’s tourism industry and create jobs over the next 10 years. It will support and grow experiences in 5 key pillars.

Key pillars

  • First Peoples-led experiences
  • Wellness
  • Arts and culture
  • Nature
  • Food and drink

These pillars will be central to the 10-year plan.

The plan provides long-term direction to industry and tourism investors to keep our visitor economy competitive and resilient.

It will provide certainty for businesses and investors within the industry. It will also encourage new and innovative tourism opportunities and engage with local communities. A major focus of the plan will be to grow a highly skilled local workforce.

Experience Victoria 2033 builds on the success of the Victorian Government’s $633 million Visitor Economy Recovery and Reform Plan, which aims to achieve $35 billion in annual visitor expenditure and 300,000 new jobs by June 2024.

Learn more about Experience Victoria 2033 strategic plan.

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Page last updated: 28 Aug 2023
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We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.

© 2023 Department of Jobs, Skills, Industry and Regions

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