12. Appendices
12.1. Review of Strategic Plan 1997-2001
(Appendix A)
Review of the 1997 - 2001 Strategic Plan.
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12.2. Roy Morgan Value Segments
(Appendix B)
Market segmentation is the first step in the strategic planning
process. It recognises that people need, desire and expect different
characteristics from products or services that they experience
or purchase.
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12.3. National Target Markets for Regional Victoria
(Appendix C)
The regional tourism development plans completed in 1997 and
subsequent campaign committee marketing plans have identified
the market segments most likely to be attracted to the product
strengths of each region.
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12.4. Industry Sector Organisations in Victoria
(Appendix D)
This section contains a list of industry sector organisations.
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12.5. 2002 - 2006 Strategic Plan Management Structure
(Appendix E)
This section shows the management structure involved in the
production on the 2002 - 2006 Strategic Plan.
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12.6. Consultative Process
(Appendix F)
This section details the people involved in consultation for
the 2002 - 2006 Strategic Plan
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12.7. Measuring the Economic Value of Tourism
(Appendix G)
Tourism in Australia is big business. The industry makes significant
contributions, both direct and indirect to the economy, creating
jobs and providing a significant source of export dollars to
the country.
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12.8. References
(Appendix H)
This section lists references used in the production of the
2002 -2006 Strategic Plan.
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