11. Performance Indicators
Performance Indicators and Targets
A range of performance targets have been set against the overarching
objectives in the Strategic Plan 2002-2006. One of the
key aims of the strategic directions within this plan is to challenge
both industry and government in taking Victoria forward. In rising
to the challenge, aggressive performance targets have been set
at levels significantly higher than Tourism Forecasting Council
(TFC) forecasts. The Strategic Plan 2002-2006 will provide
the framework to grow tourism in the State, though it is up to
both government and industry to meet this challenge.
These performance indicators will be monitored and updated by Tourism
Victoria on an annual basis. Any changes in strategic directions
and performance targets will be based on Victoria's performance,
ongoing market analysis, resourcing available and the impact of
shifts in the global marketplace and competitor activities.
View a Full Size Printable Version
