New Grampians tourism campaign: Space to breathe
A new Tourism Victoria campaign launched by Minister for Tourism and Major Events Tim Holding at Brambuk the National Park and Cultural Centre (Halls Gap) in late April is urging couples and families to escape the pressures of modern life and reinvigorate their minds, spirits and relationships with a break in the beautiful Grampians region.
The campaign’s slogan, Space to breathe, conveys the region’s wide open spaces as a perfect destination to regain perspective and balance, surrounded by spectacular natural beauty.
Tourism Victoria’s Marketing Director Don Richter explained that the new advertisements feature imagery of the Grampians’ stunning natural attractions to capture would-be visitors’ imaginations.
“The region’s rich aboriginal culture, majestic scenery and its wide open spaces give the Grampians a powerful sense of spirituality and purity,” he said.
“It is a special place that is not over-commercialised where couples and families can re-connect and enjoy the wonder of natural rather than man-made attractions and experiences.
“The Grampians region has so much to offer – whether you’re looking for extreme adventure or a romantic, cultural, wilderness or family-friendly experience.”
As well as highlighting the magnificent National Park and surrounding State Parks, the tourism campaign also encourages visitors to explore the villages of Halls Gap, Dunkeld, Wartook, Pomonol, Hamilton, Horsham, Stawell and Ararat.
For more information about the Grampians, go to visitvictoria.com/grampians
For Space to breathe campaign images, go to Tourism Victoria’s online image library (at visionsofvictoria.com), select ‘mini collections’, then ‘media access’ and select ‘Grampians space to breathe’ from the drop-down menu.
Media contact: Karen Strahan, Tourism Victoria, on (03) 9653 9745 or email karen.strahan@tourism.vic.gov.au