Victorian State Government

Tourism and Events Information for Victoria’s tourism industry

Submit search term

Tourism project support

Get help to identify opportunities for investment and progression of your project.

Learn more

Value of tourism to the economy

Why invest in Victorian tourism

Plan a trip with Visit Victoria

Tourism industry hub

• Starting out
• Marketing
• Business support
• Crisis management guide
• Accessible tourism
• Tourism road signage

Strategy

The Experience Victoria 2033 strategic plan will shape the future of Victoria’s visitor economy over the next 10 years.

Learn more

Investment

Victoria has an extensive international event and cultural calendar, iconic wildlife and nature experiences and business-friendly investment opportunities.

Learn more

Research and Insights

Research and insights on Victoria's tourism, events and visitor economy.

Learn more

Page last updated: 28 Mar 2024

We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.